Aleksandra Mir & John Kelsey, eds.
From 1995 to 2001, Aleksandra Mir amassed an amazing archive of
artists’ work that infiltrated corporate advertisements with real
art in all its subversive, complex and ambiguous glory. Calling for a
reassessment of the function of art in late-capitalist society, Corporate
Mentality focuses on the complex and ambiguous ways artistic production
inhabits corporate processes, abandoning the autonomy of the artwork,
in order to elaborate resistant approaches to a world increasingly determined
by commercial strategies and market concerns. Mir’s brilliant and
humorous selection presents a diverse spectrum of artists who take on
product advertisement as site, material and subject. Artists featured
include Purple Institute, Andrea Zittel, Superflex, Liam Gillick/Carey
Young and Atelier Van Lieshout.
Softcover, 9" x 12", 256 pages, 250 color reproductions, 2003.